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Meta robots
Definition:
Meta robots is a part of the HTML code that provides instructions to search engine crawlers on how to index and display a webpage's content in search results. It allows website owners to control whether a page should be indexed, followed, or displayed in search engine results pages.
The Role of Meta Robots in Search Engine Optimization (SEO)
Meta robots, also known as the robots meta tag, play a crucial role in Search Engine Optimization (SEO) by providing instructions to search engine crawlers on how to crawl and index a webpage.
Types of Meta Robots Directives
Noindex: This directive tells search engine crawlers not to index a webpage, keeping it out of search engine results pages (SERPs).
Nofollow: With this attribute, search engines are instructed not to follow the links on a particular webpage.
Noarchive: The noarchive directive directs search engines to not store a cached copy of a webpage.
Using Meta Robots for SEO
Webmasters and SEO specialists use meta robots to control how search engines interact with their content. By strategically utilizing these directives, they can influence which pages are indexed, prevent duplicate content issues, and manage crawl budget effectively.
Implementing meta robots correctly can prevent sensitive information from being publicly accessible, improve the overall quality of indexed pages, and enhance a website's search engine visibility.
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